Radio (Collection)
Over the last decade I’ve had the honor to write and creative direct a number of radio spots for both SunPower and Lumen (formerly CenturyLink) - bringing a little humor and a lot of tech to NFL broadcasts, NYT podcasts and anyone with a roof over their head.
SunPower
Demand Better Solar
Solar panels are amazing, but tough to talk about. For example, a panel efficiency rating over 20% is considered fantastic. But to most people, that doesn’t sound very good. So how do you tell a technical story in a way anyone can understand? Musical analogies.
David Ashton (Copywriter)
Mark Ray (Executive Creative Director)
Tequila Mockingbird (Sound Engineering)
CenturyLink
Winning Combinations
People love football. Why else would a sane person sit outside in a Minnesota winter? Our task was to turn these die-hard fans into enterprise leads - without boring their thermal socks off. So we grabbed some nachos, turned on ESPN and delivered two fun takes on football’s winning combinations.
David Ashton (Content Lead)
Matt Bierce (Copy Manager)
Moria Frederickson (Creative Director)
Dana Repp (Senior Manager, Sponsorships)
Lumen
How Edge Works for You
What do Ezra Klein, The Daily and other NYT podcast listeners all have in common? They’ve never heard of Lumen. Our goal with these ads was simple - define, inspire and drive brand awareness for the newest name on the Fortune 500 block.
David Ashton (Copy Manager)
Anthony Kotecki (Content Lead)
Christopher Ransom (Content Lead)
Toby Roan (Senior Copywriter)
Megan Mitchell (Senior Copywriter)
Moria Fredrickson (Senior Creative Director)
Scott Horst (VP Brand, Creative & Digital)
Carla Hudson (Brand Strategy, Management and Content Lead)
T Brand Studio (NYT In-House)
The Stats
2023 was all about change at Lumen. New CEO, new strategy and a new drive to deliver on their promises. So we did what anyone does when they need to show progress - we turned to numbers. All 400,000 global route miles of them.
David Ashton (Associate Creative Director)
David Steffenson (Copy Manager)
Christopher Ransom (Content Lead)
Toby Roan (Senior Copywriter)
Moria Fredrickson (Senior Creative Director)
Dana Repp (Senior Manager, Sponsorships)